Email Marketing for Lawyers
Email marketing for lawyers is a form of direct marketing, which uses electronic means to deliver your firm’s messages to your target audiences. Used effectively, this type of digital marketing can...
View ArticleSEO for Law Firms – The Importance of Being ‘Visible’
Many law firms bemoan the shifting landscape that Google and wider advancements in technology have brought about – namely, the intensifying competition for firms as access to services and suppliers...
View ArticleA Law Firm’s Reputation is its Most Valuable Asset
A law firm’s reputation. Intangible? Nebulous? Incalculable? Why bother? Do law firms actively manage their corporate reputation? Every organisation has a reputation, whether they proactively manage...
View ArticleManaging Partners & Social Media – Why Not?
It’s no secret that managing partners of professional service firms are under-represented on social media. And of those that have taken the plunge and secured accounts on their preferred social...
View ArticleHow Digital Changed Professional Services Marketing
Digital has changed the face of professional services marketing. The battle for business is increasingly being played out on the digital field. Clients and prospects now routinely turn to online...
View ArticleWho do you think you’re talking to?
Carrying out marketing audits for professional service firms, all too often the response we get to the ‘who’ question focuses heavily on marketing activity aimed at existing clients. ‘We send them...
View ArticleWhy I think referrals can sometimes be bad for business
I come across many lawyers and accountants who tell me “most of their business comes from referrals”. It’s said almost as confirmation that they must be doing something right, and I wouldn’t...
View Article‘We Don’t Get Business From Our Website’
Something we still hear an awful lot of in professional services – “We don’t get any business from our website. My clients wouldn’t use Google to find an adviser. And they definitely aren’t on social...
View ArticleWhy a bad reputation will cost you good people
Competition for best talent is just as fierce as the competition for business. The situation is particularly acute in professional services, where people are – excuse the cliché – a firm’s “number one...
View Article6 ways to supercharge your content ideas
“I get that we need to do content. I just don’t have time to come up with ideas and then have to write it. None of us do.” Sound familiar? You’re far from alone. We come across it throughout...
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